Alleviating inequity and promoting a moral economy through Fair Trade : how can reluctant consumers become part of the solution?
Monica M. Popa Sârghie and John Pracejus
| Year of publication: |
2023
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|---|---|
| Authors: | Popa Sârghie, Monica M. ; Pracejus, John |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 2, p. 403-420
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| Subject: | Equity theory | fair trade | fairness | hedonic | helping | utilitarian | willingness-to-pay | Fairer Handel | Fair trade | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Einkommensverteilung | Income distribution | Rawls-Gerechtigkeitstheorie | Rawls's theory of justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1922488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303311