Alliance formation between a platform retailer and competing manufacturers in sharing consumer data for product development
Hiroshi Matsuhisa, Nobuo Matsubayashi
| Year of publication: |
2024
|
|---|---|
| Authors: | Matsuhisa, Hiroshi ; Matsubayashi, Nobuo |
| Subject: | Consumer data sharing | Game theory | Manufacturing supply chain | Marketing and technology interface | New product development process | Strategic partnership/alliances | Produktentwicklung | New product development | Lieferkette | Supply chain | Industrie | Manufacturing industries | Innovation | Spieltheorie | Strategische Allianz | Strategic alliance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2023.109090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460514