Allocating a hybrid retailer's assortment across retail stores : bricks-and-motar vs. online
Year of publication: |
2014
|
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Authors: | Bhatnagar, Amit ; Syam, Siddhartha S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1293-1302
|
Subject: | Retail assortment | Integer programming | Hybrid retailing models | E-commerce | Einzelhandel | Retail trade | Sortiment | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour |
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