Allocating marketing resources
Sunil Gupta; Thomas Steenburgh
| Year of publication: |
2008
|
|---|---|
| Authors: | Gupta, Sunil ; Steenburgh, Thomas J. |
| Published in: |
Marketing mix decisions : new perspectives and practices. - Chicago, Illinois : American Marketing Association, ISBN 0-87757-330-1. - 2008, p. 3-37
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Vertriebskosten | Distribution costs | Ökonometrisches Modell | Econometric model | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769428