Allocating marketing resources
Murali K. Mantrala
| Year of publication: |
2006
|
|---|---|
| Authors: | Mantrala, Murali K. |
| Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 409-435
|
| Subject: | Marketingmanagement | Marketing management | Vertriebskosten | Distribution costs | Ökonometrisches Modell | Econometric model | Pharmaindustrie | Pharmaceutical industry | Virales Marketing | Viral marketing | Allokation | Allocation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003335153