Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Hamidreza Koosha and Amir Albadvi
| Year of publication: |
2015
|
|---|---|
| Authors: | Koosha, Hamidreza ; Albadvi, Amir |
| Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 10.2015, 2, p. 179-197
|
| Subject: | Marketing | Modelling | Budget allocation | Decision calculus | Management judgment | Markov chain | Theorie | Theory | Markov-Kette | Allokation | Allocation | Entscheidung | Decision | Beziehungsmarketing | Relationship marketing | Betriebliche Budgetierung | Corporate budgeting | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405634