Allurement of augmented reality on behavioral intention : delineating the role of visual appeal and arousal using information system success model
Satinder Kumar and Dipti Malhotra
| Year of publication: |
2024
|
|---|---|
| Authors: | Kumar, Satinder ; Malhotra, Dipti |
| Subject: | arousal | augmented reality | behavior intention | information system success model | visual appeal | Konsumentenverhalten | Consumer behaviour | Informationssystem | Information system | Betriebliches Informationssystem | Business intelligence system | Virtuelle Realität | Virtual reality | Visualisierung | Visualization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2024-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114715