Allurement of augmented reality on behavioral intention : delineating the role of visual appeal and arousal using information system success model
Satinder Kumar and Dipti Malhotra
| Year of publication: |
2024
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|---|---|
| Authors: | Kumar, Satinder ; Malhotra, Dipti |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 22.2024, 1, p. 169-192
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| Subject: | arousal | augmented reality | behavior intention | information system success model | visual appeal | Konsumentenverhalten | Consumer behaviour | Informationssystem | Information system | Betriebliches Informationssystem | Business intelligence system | Virtuelle Realität | Virtual reality | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2024-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114715