Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs
| Year of publication: |
2011
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|---|---|
| Authors: | Kaufman, Peter A. ; Melton, Horace L. ; Varner, Iris I. ; Hoelscher, Mark ; Schmidt, Klaus ; Spaulding, Aslihan D. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 33.2011, 3, p. 285-295
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