Alternative modes of entry in franchising
Alexander Rosado-Serrano, Antonio Navarro-García
| Year of publication: |
2023
|
|---|---|
| Authors: | Rosado-Serrano, Alexander ; Navarro García, Antonio |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 157.2023, p. 1-8
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| Subject: | Store in store | International franchising partnerships | Omnichannel | Pop up stores | Department stores | Franchising | Warenhaus | Department store | Einzelhandel | Retail trade | Internationaler Markteintritt | International market entry | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229143