Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Hans H. Bauer; Gunnar Görtz; Stefanie Exler
| Year of publication: |
2007
|
|---|---|
| Authors: | Bauer, Hans H. ; Görtz, Gunnar ; Exler, Stefanie |
| Publisher: |
Mannheim : Inst. für Marktorientierte Unternehmensführung, Univ. |
| Subject: | Kfz-Gewerbe | Automotive services industry | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 26 Bl. graph. Darst 300 mm x 210 mm |
|---|---|
| Series: | Series: Management know-how / M. - Mannheim : Inst. for Market-Oriented Management, Univ. of Mannheim, ZDB-ID 2391067-7. - Vol. M99e |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 25 - 26 |
| ISBN: | 978-3-89333-357-8 ; 3-89333-357-6 |
| Classification: | Straßenfahrzeugtechnik ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003516871