Alternatives to information processing in consumer research : new perspectives on old controversies
Year of publication: |
1987
|
---|---|
Authors: | Nakamoto, Kent |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 4.1987, 1, p. 11-27
|
Subject: | Konsumentenverhalten | Consumer behaviour |
-
Durable purchases over the later life cycle
Browning, Martin James, (2012)
-
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte, (2015)
-
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela, (2014)
- More ...
-
Sheng, Shibin, (2007)
-
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S., (2009)
-
Carpenter, Gregory S., (2005)
- More ...