Altruism and hedonism : a review and discussion of recent findings in the marketing and consumer behavior literature
Leslie M. Fine
| Alternative title: | Healthcare and the life sciences in transition |
|---|---|
| Year of publication: |
2010
|
| Authors: | Fine, Leslie M. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 53.2010, 3, p. 241-246
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Fundraising | Altruismus | Altruism |
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