Alumni loyalty : systematic literature review
Year of publication: |
July-September 2017
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Authors: | Iskhakova, Lilia ; Hoffmann, Stefan ; Hilbert, Andreas |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 3, p. 274-316
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Subject: | Alumni loyalty (AL) | customer loyalty | decision-maker | systematic literature review | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention |
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