Alumni support for NCAA division I reclassification

We surveyed alumni of Eastern Kentucky University (EKU) in an attempt to measure their support for the school changing classifications in NCAA membership from the Football Championship Subdivision (FCS) up to the Football Bowl Subdivision (FBS). Using a contingent valuation method (CVM) mechanism, we show that alumni who intend to attend more football games in FBS are most likely to support the reclassification and support it most strongly. In general, alumni who donate to the university anyway, are out-of-state residents, are former intercollegiate athletes, attend football games, and think athletics are important would favor the reclassification.