Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Year of publication: |
April 2016
|
---|---|
Authors: | Kozinets, Robert V. |
Other Persons: | Langhe, Bart de (contributor) ; Fernbach, Philip M. (contributor) ; Lichtenstein, Donald R. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 834-839
|
Subject: | Amazon.com | contextual inquiry | netnography | online ratings | online reviews | Social Web | Social web | Data Mining | Data mining | Virales Marketing | Viral marketing | Forstwirtschaft | Forestry | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
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