Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Robert V. Kozinets
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Kozinets, Robert V. |
| Other Persons: | Langhe, Bart de (contributor) ; Fernbach, Philip M. (contributor) ; Lichtenstein, Donald R. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 834-839
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| Subject: | Amazon.com | contextual inquiry | netnography | online ratings | online reviews | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Bewertung | Evaluation | Online-Marketing | Internet marketing | Forstwirtschaft | Forestry | Forstpolitik | Forest policy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucv090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489746