Ambiguity and Exaggeration in Price Promotion: Perceptions of the Elder and Nonelder Consumer
| Year of publication: |
1998
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|---|---|
| Authors: | Licata, Jane W. ; Biswas, Abhijit ; Krishnan, Balaji C. |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 32.1998, 1, p. 56-81
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