Ambush marketing is dead, long live ambush marketing : a redefinition and typology of an increasingly prevalent phenomenon
Year of publication: |
September 2018
|
---|---|
Authors: | Burton, Nicholas ; Chadwick, Simon |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 3, p. 282-296
|
Subject: | Guerilla-Marketing | Guerilla marketing |
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