American businesses in China : balancing culture and communication

Chronology of Chinese-American trade, 1786-2008 -- The Chinese worldview -- Issues in globalization -- China's changing consumer landscape -- Case study: Educational programs and exchanges in china -- Case study: Two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street : a true joint venture -- Case study: The Holiday Inn network in China : more is better -- Case study: Daimler Chrysler : silence in China after the "deal heard round the world" -- Case study: The Foxboro company : infrastructure's hidden jewel -- Case study: The 2008 Beijing Olympics : panning for "the gold" -- Epilogue -- Appendix A: China profile -- Appendix B: Traditional Chinese holidays and festivals -- Appendix C: Contrasting cultures -- Appendix D: Council on International Educational Exchange -- Appendix E: Information and resources -- Appendix F: Norms for negotiation.