American girl and the brand gestalt : closing the loop on sociocultural branding research
Year of publication: |
2009
|
---|---|
Authors: | Diamond, Nina ; Sherry, John F. ; Muñiz, Albert M. ; McGrath, Mary Ann ; Kozinets, Robert V. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 3, p. 118-134
|
Subject: | Spielwarenbranche | Toy industry | Accessoires | Accessories | Mädchen | Girls | Markenartikel | Brand | USA | United States |
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