American idol: evidence of same-race preferences?

This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with more black viewers, a black contestant is less likely to be voted off.

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Year of publication:	2006
Authors:	Lee, Jungmin
Publisher:	Bonn : Institute for the Study of Labor (IZA)
Subject:	customer discrimination \| TV viewership \| voting

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Series:	IZA Discussion Papers ; 1974
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	507804252 [GVK] hdl:10419/33512 [Handle]
Classification:	J15 - Economics of Minorities and Races ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.)
Source:	EconStor

Persistent link: https://www.econbiz.de/10010267580