Análise do desempenho competitivo das agroindústrias de polpa de frutas do estado do Pará

The objective of this paper was to determine and analyze the main competitiveperformance indicators of the pulp producing agro-industries of the local tropical fruits’agricluster of the Metropolitan Region of Belém and Northeast of Pará. The competitiveperformance was evaluated by using ex-ante and ex-post indicators of the existingindustrial organization. The results showed that the firms are operating with multipleobjectives and most of them are obtaining significant indicators showing an increase inthe productive capacity, profit’s margins, market share and employment. Finally, it isconcluded that the firms of the fruits’ cluster are competitive at the local, national and international markets of pulp’s mix, composed by Amazon’s fruits and other tropical fruits.