Análise do segmento exportador da avicultura brasileira no período de 1996 a 2004

This paper has the main goal of analyzing and evaluating the structure and dynamics of the market from the exporting section of Brazilian chicken raising, from 1996 to 2004. Concentration rates were calculated in order to measure the market share which are dominated by the main companies. The dynamics of the sector position (turnover) was also checked. The reached results point that the sector concentration is higt, and great investments are necessary to the performance in the international market; the placement of the companies was changed mainly due to the ones which had lost positions compared to the first year. However, the concentration has decreased, and there is evidence that the market power hasn’t been used by the companies in a sense of reducing the consumers’ well being.