Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia

This study analyzes the behavior of repeat visitors to a cultural resource, in this case the Museum of Antioquia in Medellin (Colombia), by estimating travel cost model. The empirical results highlight issues such as women are more likely to re-visit the museum that age is also an important variable as is the employment status of visitors and income level. These results are a key tool to the strategic positioning of the museum and cultural tourism. A brief discussion is presented as well as management actions are recommended.