An ACO-based algorithm for optimising the revenue of TV advertisement using credit information
Jun Mao ; Jianming Shi; Jirapat Wanitwattanakosol; Shinya Watanabe
| Year of publication: |
2011
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|---|---|
| Authors: | Mao, Jun ; Shi, Jianming ; Wanitwattanakosol, Jirapat ; Watanabe, Shinya |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 5.2011, 2/3, p. 109-120
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| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Kreditrisiko | Credit risk | USA | United States | Theorie | Theory | Revenue-Management | Revenue management | Algorithmus | Algorithm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235080