An adaptive nonlinear approach for estimation for consumer satisfaction and loyalty in mobile phone sector of India
T. Rahul; R. Majhi
| Year of publication: |
2014
|
|---|---|
| Authors: | Rahul, T. ; Majhi, Ritanjali |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 570-580
|
| Subject: | Customer satisfaction | Customer loyalty | Telecom sector | Nonlinear adaptive models | Kundenzufriedenheit | Indien | India | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388524