An agent-based diffusion model with consumer and brand agents
Mary E. Schramm; Kevin J. Trainor; Murali Shanker; Michael Y. Hu
| Year of publication: |
2010
|
|---|---|
| Authors: | Schramm, Mary E. ; Trainor, Kevin J. ; Shanker, Murali ; Hu, Michael Y. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 50.2010/11, 1, p. 234-242
|
| Subject: | Agentenbasierte Modellierung | Agent-based modeling | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Markenführung | Brand management | Markenartikel | Brand | Innovationsdiffusion | Innovation diffusion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008746852