An aggregate advertising response model based on consumer population dynamics
Menghan Wang; Qinglong Gou; Chunxu Wu; Liang Liang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Menghan ; Gou, Qinglong ; Wu, Chunxu ; Liang, Liang |
| Published in: |
International journal of applied management science. - Olney, Bucks. : Inderscience, ISSN 1755-8913, ZDB-ID 2481912-8. - Vol. 5.2013, 1, p. 22-38
|
| Subject: | Werbewirkung | Advertising effects | Absatz | Sales | Zielgruppe | Target group | Modellierung | Scientific modelling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009719852