An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke, Morana Fudurić
| Year of publication: |
2019
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|---|---|
| Authors: | Malthouse, Edward C. ; Hessary, Yasaman Kamyab ; Vakeel, Khadija Ali ; Burke, Robin ; Fudurić, Morana |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 4, p. 366-379
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| Subject: | Werbung | Advertising | Algorithmus | Algorithm | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2019.1652123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201462