An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke, Morana Fudurić
| Year of publication: |
2019
|
|---|---|
| Authors: | Malthouse, Edward C. ; Hessary, Yasaman Kamyab ; Vakeel, Khadija Ali ; Burke, Robin ; Fudurić, Morana |
| Subject: | Werbung | Advertising | Algorithmus | Algorithm | Personalisierung | Personalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2019.1652123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201462