An analysis of "buy x, get one free" reward programs
Yan Liu, Yacheng Sun, Dan Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Liu, Yan ; Sun, Yacheng ; Zhang, Dan |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 69.2021, 6, p. 1823-1841
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| Subject: | customer reward program | dynamic programming | finite expiration term | forward-looking consumer | purchase acceleration | redemption threshold | transaction utility | Konsumentenverhalten | Consumer behaviour | Dynamische Optimierung | Dynamic programming | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2021.2128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815732