An analysis of the relationships between human, technological and physical factors in the retail banking sector
Year of publication: |
2022
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Authors: | Mason, Michela C. ; Massara, Francesco ; Raggiotto, Francesco |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 2, p. 249-266
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Subject: | Banking services | Customer behaviour | Customer satisfaction | Self-service technologies | Kundenzufriedenheit | Privatkundengeschäft | Personal banking | Selbstbedienung | Self-service | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Electronic Banking | Electronic banking | Bankgeschäft | Bank |
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