An analytical game perspective model for pay-what-you-want pricing schemes considering consumer fairness
Year of publication: |
2024
|
---|---|
Authors: | Yang, Guang ; Liu, Mulin ; Cai, Mei ; Yin, Qihua |
Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 25.2024, 4, p. 345-365
|
Subject: | Analytical methodology | Fairness | Game perspective | Pay what you want | Gerechtigkeit | Justice | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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