An Analytical Investigation of Kotler's Competitive Simulation Model
Year of publication: |
1978
|
---|---|
Authors: | Simon, Hermann |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 24.1978, 14, p. 1462-1473
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | marketing: pricing | simulation: application |
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