An Analytical Study of Importance of SEO for Real Estate Websites for Nagpur Based Real Estate Owners

The purpose of this study is to know the significance of search engine optimization for Nagpur based Real Estate companies. There are many marketing strategies of real estate like Advertising (through TV, radio, newspaper etc.),direct marketing (by sales persons), Telemarketing, Direct selling and Net marketing. With the growing use of internet for shopping and information, Search Engine Optimization is a key to any successful internet marketing strategy. The current state of real estate market demands the extensive use of use of digital marketing. There are several ways in which SEO can benefit internet marketing strategies. Study focuses on SEO on real estate websites of Nagpur and its awareness and benefit for the owners