An application of a repeat purchase diffusion model to the pharmaceutical industry
Year of publication: |
2006
|
---|---|
Authors: | Carter, Franklin J. ; Motley, Carol M. ; Ogbuehi, Alphonso O. ; Williams, Jaqueline A. |
Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 4.2006, p. 145-173
|
Subject: | Innovationsdiffusion | Innovation diffusion | Arzneimittel | Pharmaceuticals | Prognoseverfahren | Forecasting model | Absatz | Sales | Theorie | Theory |
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