An application of conjoint analysis to consumer preference for beverage products in Nigeria
Emmanuel Olateju Oyatoye; Sulaimon Olanrewaju Adebiyi; Bilqis Bolanle Amole
| Year of publication: |
2013
|
|---|---|
| Authors: | Oyatoye, Emmanuel Olateju ; Adebiyi, Sulaimon Olanrewaju ; Amole, Bilqis Bolanle |
| Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 9.2013, 6, p. 43-56
|
| Subject: | beverage | conjoint analysis | customer value | product attributes | part-worth | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Nigeria | Kundenwert | Customer value | Marktforschung | Market research | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010342054