An Application of Conjoint Analysis to Consumer Preference for Beverage Products in Nigeria
Year of publication: |
2013
|
---|---|
Authors: | Oyatoye, Emmanuel Olateju ; Adebiyi, Sulaimon Olanrewaju ; Amole, Bilqis Bolanle |
Published in: |
Acta Universitatis Danubius. OEconomica. - Facultatea de Ştiinţe Economice. - 2013, 6(6), p. 43-56
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | beverage | conjoint analysis | customer value | product attributes | part-worth |
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