An application of Keller's brand equity model in a B2B context
Year of publication: |
2008
|
---|---|
Authors: | Kuhn, Kerri-Ann L. ; Alpert, Frank ; Pope, Nigel K. Ll. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 11.2008, 1, p. 40-58
|
Subject: | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Empirische Methode | Empirical method |
-
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L., (2010)
-
The importance of brand on B2B markets : expert interviews with Hilti AG mamagers
Konečný, Martin, (2013)
-
Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina, (2009)
- More ...
-
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L., (2010)
-
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L., (2008)
-
Individual difference factors related to anthropomorphic tendency
Letheren, Kate, (2016)
- More ...