Type of publication: Article
Notes:
DOI:10.1108/13522750810845540
Kuhn, Kerri-Ann, Alpert, F., & Pope, N. (2008) An application of Keller?s brand equity model in a B2B context. Qualitative Market Research, 11(1), pp. 40-58.
QUT Business School; School of Advertising, Marketing and Public Relations
Source:
BASE