An application of the net promoter score in higher education
Ali Kara, Alma Mintu-Wimsatt and John E. Spillan
| Year of publication: |
2024
|
|---|---|
| Authors: | Kara, Ali ; Mintu-Wimsatt, Alma ; Spillan, John E. |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 2, p. 478-501
|
| Subject: | higher education | likelihood to recommend | Net promoter score | student satisfaction | Hochschule | Higher education institution | Studierende | Students | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.2018088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189667