An approach for dynamic testing of augmented reality in retail contexts
Christian Sonnenberg and B. Andrew Cudmore, Scott D. Swain
| Year of publication: |
2025
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|---|---|
| Authors: | Sonnenberg, Christian ; Cudmore, B. Andrew ; Swain, Scott D. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 19.2025, 2, p. 243-268
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| Subject: | annotation attributes | application development | augmented reality | developers | digital marketing | human-computer interaction | marketing | multi-methods | retail technology | usability studies | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2025.145384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441040