An approach to improve the predictive power of choice-based conjoint analysis
Sudhir Voleti, V. Srinivasan, Pulak Ghosh
| Year of publication: |
June 2017
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|---|---|
| Authors: | Voleti, Sudhir ; Srinivasan, V. ; Ghosh, Pulak |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 325-335
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| Subject: | Conjoint analysis | Choice-based conjoint analysis | Hierarchical Bayesian estimation | Dirichlet Process Prior | Dirichlet Process Mixture | Conjoint-Analyse | Bayes-Statistik | Bayesian inference | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734857