An ASP-based product customization service systems for SMEs : a case study in construction machinery
Yan Su; Wenhe Liao; Yu Guo; Shiwen Gao; Huibin Shi
| Year of publication: |
2010
|
|---|---|
| Authors: | Su, Yan ; Liao, Wenhe ; Guo, Yu ; Gao, Shiwen ; Shi, Huibin |
| Published in: |
Organizational advancements through enterprise information systems : emerging applications and development. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-968-7. - 2010, p. 261-277
|
| Subject: | KMU | SME | IT-gestütztes Marketing | Computer-assisted marketing | Digitale Dienste | Web-based service | Produktlebenszyklus | Product life cycle | Produktdifferenzierung | Product differentiation | Algorithmus | Algorithm | Baumaschinenindustrie | Construction machinery industry | China |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003918779