An assessment of the mall intercept as a data collection method
Alan J. Bush and Joseph F. Hair jr.
| Year of publication: |
1985
|
|---|---|
| Authors: | Bush, Alan J. ; Hair jr., Joseph F. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 22.1985, 2, p. 158-167
|
| Subject: | Marktforschung | Einkaufszentrum | Shopping center | Datenerhebung | Data collection | Statistische Methode | Statistical method | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001964211