An assessment of video viewership preference of Indian viewers
Rashmi Jain
| Year of publication: |
2021
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|---|---|
| Authors: | Jain, Rashmi |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 24.2021, 4, p. 465-480
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| Subject: | consumer behaviour | media consumption | streaming videos | television | video OTT | video over-the-top | viewership | Konsumentenverhalten | Consumer behaviour | Fernsehen | Television | Mediennutzung | Media usage | Bespielte Medien | Pre-recorded media | Streaming-Dienst | Streaming service | Indien | India | Computerspiel | Video game | Filmwirtschaft | Film industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2021.119849 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799073