An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
Aron O'Cass; Jamie Carlson
| Year of publication: |
2012
|
|---|---|
| Authors: | O'Cass, Aron ; Carlson, Jamie |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 1, p. 28-36
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| Subject: | Website | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Bewertung | Evaluation | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508012