An econometric identification of ineffective common-cold advertising
Hrishikesh Vinod, Kurt Jetta and Minaya Eric Rengifo
| Year of publication: |
2023
|
|---|---|
| Authors: | Vinod, Hrishikesh D. ; Jetta, Kurt ; Rengifo, Minaya Eric |
| Subject: | Common cold remedy | Marketing | Media outlets | Nonparametric Kernel regression | Nonparametric methods | Stochastic dominance | Nichtparametrisches Verfahren | Nonparametric statistics | Werbung | Advertising | Regressionsanalyse | Regression analysis | Schätztheorie | Estimation theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-02-2021-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461502