An empirical analysis of digital music bundling strategies
Year of publication: |
2014
|
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Authors: | Danaher, Brett ; Huang, Yan ; Smith, Michael D. ; Telang, Rahul |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1413-1433
|
Subject: | information goods | bundling | digital music | price elasticity | natural experiment | Leistungsbündel | Bundling strategy | Musikwirtschaft | Music industry | Digitale Güter | Digital goods | Digitale Musik | Digital music | Preiselastizität | Price elasticity | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Musik | Music | Urheberrecht | Copyright law |
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