An empirical approach to customer perception of mobile banking in Indian scenario
Sadia Samar Ali and Rajbir Kaur (Fortune Institute of International Business, Rao Tula Marg, Vasant Vihar, New Delhi, India)
| Year of publication: |
2015
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|---|---|
| Authors: | Ali, Sadia Samar ; Kaur, Rajbir |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 9.2015, 3, p. 272-294
|
| Subject: | mobile banking | customer perception | factor analysis | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Indien | India | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception | Mobile Business | Mobile business | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538044