An empirical comparison of consumer innovation adoption models : implications for subsistence marketplaces
Rajibul Hasan, Ben Lowe, and Dan Petrovici
| Year of publication: |
2019
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|---|---|
| Authors: | Hasan, Md. Rajibul ; Lowe, Ben ; Petrovici, Dan |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 38.2019, 1, p. 61-80
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| Subject: | bottom of the pyramid | consumer innovation adoption | pro-poor innovation | subsistence consumers | Konsumentenverhalten | Consumer behaviour | Innovation | Subsistenzwirtschaft | Subsistence economy | Innovationsdiffusion | Innovation diffusion | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Produktentwicklung | New product development | Innovationsakzeptanz | Innovation adoption | Indien | India | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0743915618813348 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534193